In the summer of 2023, I took a position at Norrköping Science Park, which had just received a new graphic profile. And a new profile means new material that needs to be created both digitally and in print = a happy Ebba who gets to create all the new material!
"What is a Science Park, really?"
A question I've been asked many times and something that also took me a while to understand. The elevator pitch I've developed is that "We ensure that the research conducted at Linköping University, Campus Norrköping, doesn't stay confined to the laboratories but instead makes its way out into the real world."
When it comes to research (like "today's theme is silicon carbide wafers in the semiconductor industry"), it's important not to scare off the recipient. Therefore, the following keywords have been crucial in creating materials, both visually and in text:
Simplicity - Short texts, minimalist icons, and space.
Friendly - Rounded shapes, vibrant colors, and encouraging phrases like "I'm a genius!" & "We love your ideas"
Knowledgeable - We know what we're talking about and convey it in an educational and trustworthy manner.
Throughout the year, I've taken it upon myself to spruce up the entire office with graphic decals and banners, created fun branded products like stickers, built a new booth, and much, much more.
